About the Show
AJS presents Maharani’s headline show, Shakti: The Lotus Bloom – an immersive live experience celebrating her debut album Shakti, a bold exploration of divine femininity through a modern lens.
Blending South Asian classical textures with global R&B, Hip Hop, and Pop, Shakti reimagines the multidimensionality of womanhood – where love and creativity, beauty and power, softness and ferocity all coexist.
Co‑signed by Timbaland and featured on MTV News, London‑based Tamil artist Maharani brings Shakti to life through a transformative live performance, accompanied by the dynamic DrumShed.
The evening also features:
About Maharani
Born in the Netherlands with Indian Tamil roots, Maharani is a multilingual singer‑songwriter redefining global R&B. Blending R&B, Trap‑Soul, and Indian sonics, she creates a sound that bridges continents – rooted in culture yet unmistakably modern.
Her mission to pioneer a new sound earned her a co‑sign from legendary producer Timbaland, who praised her Tamil fusion track as “ground‑breaking for her culture” and said she “changed the whole narrative of their sound.”
Maharani rose to viral acclaim through her Tamixes – a social media series where she reimagined and rewrote popular songs in Tamil – capturing audiences across the UK, India, and beyond.
Her debut EP, produced by Itsyaboikay, received widespread BBC radio play and a feature on MTV News’ Bop Shop. Maharani has been championed by Spotify on major playlists like RADAR Tamil and has performed alongside major South Asian artists, including F1rstman and Arjun.
Authentic, powerful, and fearlessly original, Maharani forges a new genre not by merely blending sounds, but by reframing R&B, Soul, and Hip‑Hop through a Tamil lens, creating music that is passionately her own and paving the way for a new generation of South Asian voices on the world stage.
Digital Footprint
TikTok
Followers
40K post views in last 28 days
Followers
158K views in last 30 days
Spotify
Monthly Listeners
2,094 listeners from London
Audience Insights
Core Audience
British South Asians aged 18 - 34
Cultural Interests
Lifestyle
The Experience
Venue: Nirvana Lounge, Harrow – an intimate, atmospheric space perfect for live performance and visual immersion.
Event Flow
Setup & Soundcheck
Lighting, band prep, and tech checks.
Doors Open & DJ Set
DJ Nush (R&B x Tamil fusion).
Opening Act: Saloni
Winner of the 2024 Ethnicity Awards.
Main Performance: Maharani
Featuring DrumShed & Hashna.
Meet, Greet & Networking
DJ playback + content capture.
Why Partner With Shakti: The Lotus Bloom
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Authentic Cultural Influence: Be part of a movement redefining young South Asian representation in global music.
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Female Empowerment: Align your brand with creativity, spirituality, and strength.
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Engaged Global Audience: Reach 100K+ potential consumers across platforms.
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High‑Quality Content Output: Professional recap videos, reels, and photography showcasing sponsors.
Sponsorship Tiers
Platinum Sponsor
£2,000
Exclusive Benefits:
- Naming rights: “Shakti: The Lotus Bloom presented by AJS x [Brand Name]”
- 3 × Collab posts on Instagram & TikTok
- Logo on all digital flyers and highlights reels
- On‑stage acknowledgment & Post‑Show Recap
- Brand activation booth at venue
- 5 × tickets
- Brand dedicated: 2 × social media reels (TikTok & Instagram) + 3 × story tags
Gold Sponsor
£1,000
- Logo on all digital flyers
- Mention during event & post‑show recap video
- 3 × tickets
- Brand dedicated: 3 × story tags
Community Partner
£500
- Sponsor mention in descriptions & tags on posts
- 2 × tickets
- Brand dedicated: 2 × story tags
In-Kind Partner
We welcome partnerships in:
- Beauty & wellness
- Fashion & accessories
- Cultural media & photography